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OUR PLAN

SETTING A

CLEAR AGENDA

Identifying a winning approach

Our strategy, which was developed To be able to achieve these three We have been fortunate to be able to learn
through many discussions around objectives we also set a fourth from previous European Green Capitals.
the city, was to add to our partnership objective: secure significant additional And so the second major theme of our year
arrangements with a new temporary resources for the programme from UK was to share Bristol with the wider world,
organisation which could bring together Government, businesses and national sharing the experience we have in creating
the expertise of key organisations in the and local organisations. one of the greenest cities in Europe and
city, attract significant additional funding sharing the opportunities that Bristol has
from UK Government and the private This combination of objectives is similar for future investment and collaboration.
sector and move rapidly to plan and to other European Green Capitals, but we During our year as European Green Capital
deliver a programme. An independent have sought to provide a particularly strong we set out to not only achieve the core aim
company, Bristol 2015 Ltd, was the focus on involving and empowering people of the award, to exchange sustainability
vehicle that was created. and organisations in Bristol so that they can learning between European cities, but we
help to create sustainable communities. have also raised the voice of cities as part of
Through further discussions with a wide discussions at COP21.
range of stakeholders from across the Winning the award gave us an opportunity
city, we developed three key objectives to connect with everyone in Bristol, not just It is often been said that Bristol is a
for the Bristol 2015 programme: those who were already signed up to green well-kept secret. 2015 was the year we
living. We wanted to connect with citizens decided to let that secret out of the bag,
LOCAL EMPOWERMENT in every community, with the business and to promote Bristol on a global stage.
community and with public and community
Empower existing initiatives, networks sector organisations. And we wanted to do
and communities to help change this with a smile on our face, injecting
attitudes and behaviours. a sense of fun into sustainable issues.
SUSTAINABILITY LEADERSHIP

Exchange sustainability expertise between
cities and contribute to COP21.
INTERNATIONAL PROFILE “The award of European Green
Capital 2015 goes to the city with
Build a global profile to support the sense of fun.”
appropriate exports, inward investment,
tourism and economic growth. Janez Potoĉnik, 2010 – 14 European
Commissioner for Environment
These objectives were underpinned by
five themes: nature, transport, energy,
resources and food.

10 BRISTOL EUROPEAN GREEN CAPITAL 2015 CITYWIDE REVIEW